Beginners Guide To Cozumel Snorkeling: Best reefs, & pro tips
📅 Last Updated: May 1, 2026 What’s new: Updated links to pillar article, and tour...
Poe Sinclair - Author & Cozumel Travel Specialist
About Me
Hey everyone, I’m Poe! Yes the person behind all the travel blogs that you may (or may not) have read. I’m an American originally from Wisconsin, and now live in Cozumel part-time since 2019. I am the Reservations Director (American) at Jet Ski Cozumel. JSC is an independent water sports local tour operator serving cruise passengers and resort guests on the island.
When you book through this site, you’re working with me directly. There’s no call center, no agency middleman, and no bot answering messages. Every booking comes through me via email or Whatsapp message. I respond personally, usually by end of day.
What I do
At Jet Ski Cozumel I build relationships with vetted local operators across the island and I help educate travelers before reaching the island. For my customer service and support role I take a small commission. The operators get a fair share. Guests pay less than they would through the ship excursion desk and book with someone they can actually reach.
The activities I book include:
- Jet ski tours along the western reef line and southern coast
- Snorkeling tours (boat-based and shore entry)
- Parasailing
- ATV and dune buggy tours through the island interior
- Scuba diving with PADI-certified operators
- Beach club day passes and combo packages
I’ve ridden their boats, used their gear, and watched how they treat guests. If something goes wrong, I’m the one who fixes it.
My background
Before moving to Cozumel I spent 13+ years building and running businesses in the United States. My background isn’t traditional hospitality, it’s small-business operations, which turns out to be the right skill set for running a booking service in a market dominated by overpriced ship excursions and high-volume tour resellers.
I first visited Cozumel in 2019 as my very first vacation with my then fiance and have been coming back since every year. The partnership with Jet Ski Cozumel started small but with the pre-existing knowledge and experience of the local operator and my specialization and customer support technology we are able to build something great.
When booking these activities I found the process sketchy, and clunky. I had the same concerns as many travelers but I also seen honest local operators who cared about what they provided. I seen a opportunity to connect the two while improving the customer experience. That’s when I partnered with Jet Ski Cozumel to raise the bar on Cozumel tours and give tourists excursions and a easy booking system they could rely on year after year.
How I know what I write about
Every guide on this site reflects what I tell friends, family, and repeat customers when they visit Cozumel. I don’t write content based on Wikipedia or other travel blogs. I write from what I see day-to-day:
I drive the coastal road most days and know which taxi rates are current and which are scams.
I’ve snorkeled lots of reef sites I recommend, including Palancar, Colombia, El Cielo, and the shore entries near Money Bar and Dzul-Ha.
I’ve eaten at every beach club I list. Some I send guests to. Some I quietly steer them away from.
I’ve watched the cruise schedule rebuild after the pandemic, the rise and fall of tour operators, the construction of new piers, and the changes in how the island handles ship days.
If a guide on this site says “skip this place,” it’s because I’ve seen guests come back unhappy. If it recommends an operator, it’s because I’d put my own family on their boat.
Why I’m transparent about being American
I’m not Mexican and not from Cozumel. I want to be clear about that because there’s a real difference between a Cozumeleño writing about their home and a foreigner writing about a place they’ve adopted.
What I bring isn’t local birthright authority. What I bring is seven years of part-time residence, fluent operational knowledge of the cruise tourism ecosystem, daily contact with local operators, and the perspective of someone who came here as a tourist and now serves them. I know what cruise passengers don’t know because I was once a cruise passenger asking the same questions.
If you want a born-and-raised local perspective, there are Cozumeleño guides and writers who can offer that and I’d respect the value of their voice. What I offer is the operator’s perspective — the person who answers the booking emails, watches the tours run, and hears the feedback every day.
The business
Jet Ski Cozumel operates with a few principles I won’t compromise on:
No Port-No Pay guarantee — if your ship doesn’t dock in Cozumel, you don’t pay anything. No deposits held. No rescheduling fees.
Reserve Now Pay Later — book your spot without paying upfront. Pay on arrival.
Free same-day cancellation — change your mind morning of? Not a problem.
Free beach club day pass included with most bookings.
Direct contact with the owner — me — for every booking.
Perfect all-aboard record — over multiple years of operation, no guest of mine has ever missed their ship.
Contact Me
Email: poe@jetskicozumel.com
WhatsApp: 810-453-1669 (fastest)
Bookings: Book a Tour
Business hours: I answer messages 7 days a week, typically within an hour during daylight hours in Cozumel (CST / UTC-6)
Instagram: View Profile
LinkedIn: View Profile
